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In the vast, intricate world of skincare, there’s a brand that stands out like a shining star: The Ordinary. This brand has become synonymous with quality, affordability, and transparency, attracting a devoted following from all corners of the globe. But what sets The Ordinary apart from its competitors? What’s the story behind its meteoric rise? Let’s delve into the extraordinary world of The Ordinary.

1. The Birth of “The Ordinary”

“The Ordinary” was born out of a simple yet groundbreaking idea: to revolutionize the skincare industry by stripping back unnecessary marketing and packaging frills, focusing on core ingredients and most importantly, being brutally honest with consumers. Ever wondered how this audacious concept became a reality?

1.1. The Inception

This revolutionary brand was launched in 2016 by DECIEM, a company famously self-proclaimed as “The Abnormal Beauty Company”. By offering affordable products that promise—and deliver—extraordinary results, The Ordinary took the skincare industry by storm.

1.2. The Vision

The brand’s vision is encapsulated in its name. “The Ordinary” aims to demystify skincare by focusing on straightforward, effective formulations, and transparency, thereby making exceptional skincare the ‘ordinary’ or standard.

2. The Products of “The Ordinary”

While the brand’s philosophy is inspiring, it’s their products that have cemented their place in the skincare hall of fame. So what makes them so special?

2.1. Ingredient-Centric Approach

Each product by The Ordinary focuses on a single or a few active ingredients, such as hyaluronic acid, niacinamide, or retinol. This approach allows consumers to tailor their skincare regime to their specific needs.

2.2. Quality and Affordability

Despite its low price tag, The Ordinary doesn’t compromise on quality. By eliminating unnecessary packaging and marketing costs, the brand ensures that you’re only paying for what truly matters: high-quality, active ingredients.

3. “The Ordinary” and Transparency

Transparency is not just a buzzword for The Ordinary. It’s woven into every aspect of their business—from their formulations to their marketing strategy.

3.1. No-Nonsense Formulations

“The Ordinary” products feature a minimalist approach. They focus on one or two ingredients, allowing them to do what they do best without interference from potential irritants.

3.2. Honesty in Marketing

Have you ever noticed how The Ordinary doesn’t promise “miracle” results? Instead, they lay out the benefits of each ingredient, allowing consumers to make an informed decision.

4. The Impact of “The Ordinary” on the Skincare Industry

The Ordinary’s unique approach has not just won them fans, but it has also changed the skincare industry in remarkable ways.

4.1. Raising Consumer Awareness

The Ordinary has encouraged a wave of skincare enthusiasts who are more educated and aware of what they put on their skin, sparking discussions about ingredients, concentrations, and pH levels.

4.2. Shift Towards Transparency

The skincare industry, which was once shrouded in marketing jargon and proprietary blends, is now moving towards transparency, largely due to the influence of The Ordinary.


1. What is The Ordinary? The Ordinary is a skincare brand that offers quality, affordable products with a focus on active ingredients and transparency.

2. When was The Ordinary established? The Ordinary was launched by DECIEM in 2016.

3. What sets The Ordinary apart from other skincare brands? The Ordinary focuses on minimal, effective formulations, honesty, and affordability, which makes them stand out in the saturated skincare industry.

4. How does The Ordinary ensure product quality? The Ordinary eliminates unnecessary costs and focuses on high-quality, active ingredients.

5. Has The Ordinary influenced the skincare industry? Yes, The Ordinary has greatly influenced the skincare industry by advocating for transparency and consumer education.

6. Where can I buy The Ordinary products? The Ordinary products can be purchased on their official website, DECIEM’s website, and various authorized retailers worldwide.

“The Ordinary” is more than just a skincare brand—it’s a revolution. It has disrupted the industry norms, setting a new standard of transparency and consumer awareness. With its ingredient-focused approach, affordable pricing, and commitment to quality, The Ordinary proves that extraordinary skincare can indeed become the “ordinary”.